Websites

01The brief

The old site read like a listings portal. Buyers were booking viewings without understanding what made the architecture different, and the sales team spent every first visit explaining it.

02What we built

An identity, an editorial website and a viewing journey. Each residence has a long-form page with plans, materials and light studies. The inquiry form asks two qualifying questions instead of eight.

03How it connects

Viewing requests land in the sales CRM with the residence, budget band and preferred date already attached. The confirmation and the follow-up go out on their own.

04What changes

1. Buyers arrive at viewings already knowing the architecture.
2. Nobody copies form entries into a spreadsheet any more.
3. The team publishes a new residence without a developer.

01The brief

The products were photographed beautifully and sold through a generic theme. Every launch looked like a stock update, and a sold-out object simply disappeared.

02What we built

A storefront where each object gets a material story, scale references and a calm path to checkout. A lookbook template lets the team launch a collection in an afternoon.

03How it connects

Stock levels, restock alerts and the care guide run from the store itself, so a sold-out object turns into a waiting list instead of a dead end.

04What changes

1. Collections launch as stories rather than product drops.
2. Sold-out pages collect demand instead of losing it.
3. Care questions fall because the guide arrives with the order.

01The brief

Sales spent the first call of every deal explaining the basics. The pricing page raised more questions than it answered, and marketing waited on engineering for every new page.

02What we built

A product-led site with interactive walkthroughs of the three core workflows, a comparison page written for buyers and a pricing page that answers procurement questions up front.

03How it connects

Every demo request is enriched with company data and routed to the right rep, with the pages the visitor read attached to the lead.

04What changes

1. Demos start at the second question, not the first.
2. Reps see what a prospect cared about before the call.
3. Marketing ships new pages from the CMS on its own.